随着国际贸易间的往来互动,品牌的国际影响力也逐渐扩大。品牌名称语言的转变成为所有跨界企业亟待解决的问题。在全球化进程中,许多公司最急需的是给产品赋予一个好的译名,因此产品命名受到广泛关注。本文主要对一些翻译原则进行一些简略分析。工业革命之后,世界发生了巨大的变化,这种变化在商业领域尤其显著。想要经受住全球化的考验,必须拥有最佳的市场战略。世界越来越全球化,国产商品必须将目光转向国际市场。因此,语言的转变成为所有跨国公司亟待解决的 With the interaction between international trade, the brand’s international influence gradually expanded. The transformation of the brand name language has become a pressing issue for all trans-boundary businesses. In the process of globalization, the most urgent need for many companies is to give the product a good translation, so product naming has received widespread attention. This article mainly analyzes some translation principles briefly. After the Industrial Revolution, the world has undergone tremendous changes, especially in the commercial arena. To withstand the test of globalization, we must have the best marketing strategy. As the world becomes more globalized, domestic products must turn their attention to the international market. Therefore, the transformation of language has become urgent for all multinational corporations