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现代各国执政党都十分重视其形象的塑造,而形象的塑造必须有一套科学的策略和手段。企业识别系统(CIS)是现代企业塑造自身形象的一套策略系统,它由三个子系统组成:一是MIS,即理念识别系统(Mind Identify System);二是BIS,即行为识别系统(Behavior Identify System);三是VIS,即视觉识别系统(Visual Identify System)。这一套企业识别系统不仅可以适用于现代企业的形象塑造,它也可以被创造性的运用于现代执政党形象的塑造。
The ruling parties in all modern countries attach great importance to the shaping of their image, and the shaping of the image must have a set of scientific strategies and means. Corporate Identity System (CIS) is a set of tactics system that modern enterprises shape their own image. It consists of three subsystems: one is MIS, Mind Identify System; the other is BIS, Behavior Identify System); Third, VIS, Visual Identification System (Visual Identify System). This set of enterprise identification system can not only be applied to the image of the modern enterprise, it can also be creatively applied to the image of the modern ruling party.