现如今大学生作为一个消费群体,他们年龄小,未步入社会,消费上有着很大的制约,培养和提高他们的消费理念是很重要的。调查发现也存在众多不合理不正确的消费理念,以及不合理的地方。通过本次调查研究,帮助大学生树立正确的消费理念,培养正确的消费情况,提倡勤俭节约的消费行为,引领大学生树立正确的消费观念。 Now that college students, as a consumer group, are young and have not entered the society, they have great constraints on consumption. It is very important to cultivate and enhance their consumption concept. The survey also found that there are many irrational and incorrect consumer ideas, as well as unreasonable place. Through this investigation, we help undergraduates establish a correct consumption concept, cultivate the correct consumption situation, advocate thrifty consumption behavior, and lead the undergraduates to establish the correct consumption concept.