维珍集团是英国最大的私营企业之一,旗下有近200家公司。维珍集团董事长兼总裁理查德·布兰森,17岁起家,是当今世界上最富传奇色彩和个性魅力的亿万富翁之一,英国女王授予他爵上头衔。像很多“书读得不好鬼点子倒挺多”的孩子那样,理查德·布兰森从小学习就不好。17岁那年,他拿着母亲所给的作为邮资和电话费的4英镑资本,与一个朋友在半间地下室里创办了一份面向年轻人的《学生》杂志。1968年,杂志正式发行。布兰森就读的斯顿公学校长为刊物写的贺词是:布兰森,我向你祝贺!我预言,你小子日后不是坐班房,就会发大财。刊物发行后引起轰动。名噪一时的摇滚巨星滚石乐队主唱米克·贾格尔和甲壳虫主唱约翰·列侬都曾接受过该杂志专访。列侬还专门为该刊创作了一首歌曲。几年后,《学生》杂志面临困境。布兰森又突发灵感,决定在该杂志的封底做广告,低价邮售音乐带。由于当时英国专卖店销售音乐带的价格昂贵,他的创举引起了极大反响,订单源源不断寄来。 Virgin Group is one of the largest privately-owned companies in the UK with nearly 200 companies. Richard Branson, chairman and president of the Virgin Group, started his career at the age of 17 and is one of the most legendary and charismatic billionaires in the world today, with the Queen of the United Kingdom honoring him. Like many children whose books are “not read well”, Richard Branson did not learn well from an early age. At the age of 17, he started a “Student” magazine for young people in a half-basement room with a friend, holding the £ 4 capital his mother had given for postage and phone bills. In 1968, the magazine was officially released. Branson’s headmaster for the school wrote a congratulatory message for the publication: Branson, I congratulate you! I predict that your kid will not be sitting in the classroom, it will make big money. After the publication issue caused a sensation. The well-known rock star Mercury Jagger, the lead singer of rock and roll, and John Lennon, lead singer of the Beatles, have all received interviews with the magazine. Lennon also wrote a song specifically for the magazine. A few years later, Student Magazine is in trouble. Branson also inspired, decided to advertise in the back cover of the magazine, low-cost music band mail. As the British store selling music with expensive, his pioneering move has aroused great repercussions, an endless stream of orders sent.