论文部分内容阅读
广告语要突出企业的文化底蕴、经营理念和市场动向。设计师要赋予广告语深层的意识概念,让受众看到或听到广告,首先浮现在脑海的是企业形象或产品的评价度。在广告设计中,广告语与图案图形同等重要,图形具有前期的冲击力,文案具有深刻的影响力。企业名称、广告口号、广告文案与地域文化的关系无疑是密切的,由内蒙古自治区的本土企业、本土设计师和本土媒体创意、刊播的广告语将时刻体现内蒙古的地域文化审美表征和内涵,成为宣传内蒙古地域特色和民族特色的一条有力途径。
Advertising language to highlight the corporate culture, business philosophy and market trends. Designers want to give a deep sense of the concept of advertising language, so that the audience to see or hear the ads, first came to mind is the corporate image or product evaluation. In advertising design, advertising slogans and graphic graphics are equally important, the graphics have a pre-impact, copywriting has a profound influence. The relationship between the enterprise name, advertising slogan, advertisement copy and regional culture is undoubtedly close. The advertisement slogan printed and broadcast by local enterprises, local designers and local media in Inner Mongolia Autonomous Region will always reflect the aesthetic character and intension of regional culture in Inner Mongolia, Become a powerful way to promote Inner Mongolia’s regional characteristics and ethnic characteristics.