笔者作为一家国有中型一类企业的营销策划人员,上任不久便接触并处理了一起延续颇久的窜货事件。它使我真切地感受到,一次严重的窜货行为对市场有多么大的打击,即便处理得当,也会因此留下不小的遗憾。我所服务的企业是一家有40多年历史的老日化企业,资产1个亿,以生产销售洗衣粉、肥皂、透明皂、洗洁精、磺酸等为主。这次延续近3个月的窜货事件,就发生在洗衣粉上。 As a marketing planner for a state-owned and medium-sized enterprise, I came into contact with and dealt with the long-term FALSIFYING incident. It makes me really feel that a serious FALSIFYING how much the market blow, even if properly handled, will therefore leave no small regret. The service I serve is an old-age chemical enterprise with a history of more than 40 years. The company owns 1 billion yuan of assets and mainly produces and sells washing powder, soap, transparent soap, detergent and sulfonic acid. This extended nearly 3 months FALSIFYING incident occurred in the laundry detergent.