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本文基于社交媒体的视角,提出数字阅读营销推广要以社交媒体为中心打造围绕数字阅读内容、受众阅读行为、阅读社交化行为的新生态圈,将社交媒体打造成为信息发布平台、互动咨询平台、渠道推广平台,并倡导以社交媒体为平台开展针对人群区分、高端读者、受众深层次阅读的推广个性化服务,主张以社交媒体为中心进一步拓展数字阅读服务功能和方式,以此来推广数字阅读。
This paper, based on the perspective of social media, proposes that digital reading marketing should focus on social media to create a new ecosystem around digital reading content, audience reading behavior and reading socialization activities, and make social media into an information publishing platform, an interactive consulting platform, Channel promotion platform and advocated the use of social media as a platform for the promotion of personalized service for crowd differentiation, high-end readers and audiences deep reading, advocating that social media should further expand the functions and ways of digital reading services in order to promote digital reading .