借势英超,全新虚拟触控技术投入广告应用,多维度整合营销满足广告主需求。利物浦的老板约翰·亨利曾经说过:“美国老板们很清楚媒体的作用和长期全球影响力的意义,他们会希望在新媒体阵地上也能被他们的观众接触到,英超就是被创造出来应对这种媒体格局的变化的。”随着新媒体的发展,体育赛事的播放不仅局限于传统的电视媒体,越来越多的新媒体也参与到体育赛事中来。 Leverage Premier League, the new virtual touch technology into advertising applications, multi-dimensional integrated marketing to meet the needs of advertisers. Liverpool boss John Henry once said: “American bosses know the role of the media and the significance of long-term global influence, and they expect to be reached by their audience in new media positions as well. Premiership was created To cope with this change in media landscape. ”" With the development of new media, sports events broadcast not only limited to the traditional television media, more and more new media are also involved in sports events.