论文部分内容阅读
如果把多哈亚运会作为一个品牌,开幕式则是一场艳惊世界的品牌发布会,它让多哈亚运会成为体育品牌中的的经典。卡塔尔是个面积仅1.1万平方公里,人口仅70万的阿拉伯小国,本不让世界关注,却凭12月1日晚上第15届亚运会开幕式聚交了世界的眼睛。尽管波斯湾地区富得冒油,卡塔尔人把钱花在刀刃上,光开幕式就一掷两亿(美元),规模、气派、艺术品位超过了历届亚运会,而且与奥运会等世界级的体育大赛的开幕式相比,
If the Doha Asian Games as a brand, the opening ceremony is a Yan Shou World brand conference, which makes the Doha Asian Games become a classic sports brand. Qatar, a small Arab country with an area of only 11,000 square kilometers and a population of only 700,000, would not let the world pay attention. Instead, it paid the eyes of the world on the opening night of the 15th Asian Games on the evening of December 1. Despite the oil-rich Persian Gulf region, the Qatarians spend their money on the sword, throwing two hundred million dollars at the opening ceremony (US $), scale, style and artistic quality over previous Asian Games, but also with world-class sports such as the Olympic Games Compared to the opening ceremony of the competition,