柳传志说,“中国企业的发展基本上是两个阶段,第一个阶段外国企业是兔子,中国企业是乌龟,为什么乌龟能战胜兔子?是因为这个阶段是在沼泽地里跑,比较熟悉环境的缘故”。第二阶段市场发展比较规范,中国企业就没法胜出了。那么现在的广告企业正处在这样一个公平竞争环境。在前一阶段,本土广告公司凭借着自己熟悉环境与文化的优势,经营起来比较轻松,而到了第二阶段,虽然我们也充分学习国际广告企业的服务方法与理念,但一到我们自己的企业里,就完全走了样,无论是操作方法还是服务理念,都不是原来的样子了。仔细观察我们可以看到,国际公司主要是讲团队的,而 Liu Chuanzhi said: “The development of Chinese enterprises is basically two stages. In the first stage, foreign enterprises are rabbits and Chinese enterprises are tortoises. Why do turtles defeat rabbits? Because this stage is running in the marshes and is more familiar with the environment reason”. The second phase of market development more standardized, Chinese companies can not win. So now the advertising business is in such a level playing field. In the previous stage, local advertising agencies were more relaxed in their business with their familiarity with the environment and culture. In the second stage, although we also fully learned the service methods and concepts of international advertising companies, we came to our own business Lane, it completely gone, whether it is the method of operation or service concept, are not the original look. A closer look We can see that international companies are mostly team-based, and