平面设计作为市场营销中广告宣传的重要手段,近年来愈发受到产品生产商以及品牌投资者的重视,因此成为品牌宣传的重要环节。平面设计是将形状、色彩和空间规划融为一体的艺术形式,其创作过程不仅讲究美感,更追求和谐与融洽,对最终呈现作品的美感要求很高。全球经济的飞速发展,要求平面设计要融入经济、市场和人文等 Graphic design as an important means of marketing advertising, in recent years, more and more by product manufacturers and brand investors attention, it has become an important part of brand promotion. Graphic design is a form of art that combines shape, color and spatial planning. Its creative process not only focuses on beauty but also on harmony and harmony. It has a high aesthetic sense of the final presentation. The rapid development of the global economy requires graphic design to integrate into the economy, markets and humanities