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广发银行信用卡中心(以下简称“中心”)自1995年发行第一张信用卡以来,始终秉持“给您更多、为您看更远”的服务理念,以客户需求为导向,将创新和市场细分作为事业发展准则。先后获得“中国地区最佳信用卡”、“银联标准信用卡市场拓展奖”、“亚太最佳客户服务奖”等殊荣。近年来,中心高度重视服务质量管理工作,将“如何保持并提升客户满意度、忠诚度”作为重要战略命题加以
Since its issuance of its first credit card in 1995, the Bank's credit card center (hereinafter referred to as the “Center”) has always adhered to the service concept of “giving you more and seeing you further” and is guided by customer needs. Innovation and market segmentation as a business development guidelines. Has won the “Best Credit Card in China”, “CUP Standard Credit Card Market Development Award”, “Asia Pacific Best Customer Service Award” and other awards. In recent years, the center attaches great importance to the quality of service management, “how to maintain and enhance customer satisfaction, loyalty ” as an important strategic proposition to be