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人类审美趣味的时代性是随着社会和生产力的发展而逐渐发展的。本文从审美和时代的特点角度出发,并从人们最常接触的海报、标志、包装来阐述人类审美是如何具有时代性的。从具体案例中观察、思考、总结审美意识的时代性。当今社会步入信息时代,随着经济的全球化,文化的交流也日益加深。这对文化的发展有利有弊,弊端体现在传统文化以及传统元素随着全球化的融合而逐渐淡化,正因如此,越来越多的设计师开始重新认识审美意识,使设计更好的满足人们的审美情趣,也使得设计更加的丰富多彩。
The era of human aesthetic taste is gradually developed with the development of society and productivity. In this paper, from the perspective of the aesthetic and the characteristics of the times, and from the most commonly exposed posters, signs and packaging people to elaborate how human aesthetics is of the times. Observing from specific cases, thinking, summarizing the times of aesthetic consciousness. Nowadays, in the information age, with the globalization of economy, the exchange of culture has deepened. This has both advantages and disadvantages to the development of culture. The drawback is that the traditional culture and the traditional elements have gradually weakened with the integration of globalization. As a result, more and more designers have begun to re-understand the aesthetic awareness and make the design better satisfied People’s aesthetic taste, but also makes the design more colorful.