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运营商手中无形的鞭子再次挥出。其政策调整最直接地改变着这个市场的规则。而在3G即将到来的大背景下,运营商对产业链的控制与主导已变得比任何时候都更为迫切和重要。对SP们来说,暴富机会已经逝去,简单生意正变成残酷竞争。市场环境变了,SP的生意理念也要变。突破单一的内容格局和业务格局,摆脱对运营商渠道的过分依赖,SP们需要在不断规范的行业中继续求变。
The invisible whip of the operator waved again. Its policy changes most directly change the rules of this market. In the context of the upcoming 3G, operators control and dominance of the industrial chain has become more urgent and more important than ever. For SPs, the chances of riches have passed and simple businesses are turning into brutal competition. The market environment has changed, SP’s business philosophy has changed. Break through the single content pattern and business pattern, and get rid of over-reliance on operators’ channels. SPs need to continue to change in the continuously regulated industry.