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导语：什么衣着算得上high fashion？什么生活算得上high quality？我们的日子再也逃脱不了标签与logo,后者甚至成为了必不可少的食粮与给养。意大利艺术家Massimo Gammacurta 创作的棒棒糖logo摄影系列恰巧结合了这两重含义，艺术充当他们的介质，让看客探讨与思索其中隐含的更多外延所在。“食物于我们来说是一种原始需求，它渗透进入我们的经脉与血液，没有食物我们将无法存活。艺术就是我们自身，它是创新，是我们所期冀的任意形态，艺术于我是一种原始需求，没有它我将无法存活。”－Massimo Gammacurta如是说 。
1.ZEST:棒棒糖logo系列的灵感动机是从何而来的？
Massimo Gammacurta: 某天我突然被糖果激发出了灵感，于是决定创作这个棒棒糖logo造型系列。完成整个系列我花了一年的时间，因为它们融化很快，所以我不得不把棒棒糖全部吃掉。这完全是个本能反应，之后我请写手帮我记述文字部分。
ZEST:What inspires your idea of this series?
Massimo Gammacurta :Well I was in the mood for some candy one day and I decided to create this stylish logo shape lollipop. It took me a year to finish this project and since they melted pretty fast I had to eat them all.I just react to an instinct and then I let other write about it.
2. ZEST:说说食品和艺术的关系？
Massimo Gammacurta: 我认为食物于我们来说是一种原始需求，它渗透进入我们的经脉与血液，没有食物我们将无法存活。艺术就是我们自身，它是创新，是我们所期冀的任意形态，艺术于我是一种原始需求，没有它我将无法存活。
ZEST: please talk about the relationship of food and art?
Massimo Gammacurta :I think food is such a primal need, it goes into your veins into your blood and without it we don't survive, art is what we are,is innovation or whatever you want it to be, i wouldn't survive without art...is one of my primal need...
3. ZEST: 一般来说你如何完成你的作品？有哪些有趣体验可以分享的？
Massimo Gammacurta: 这个过程通常是非常随机的，我所有的作品都是边研究边操作，而且完全独立自主，棒棒糖系列让我学会如何把硬糖果当作创作对象。生活里出现的很多物件都能激发我的创作灵感，只要我确定了一个概念，后续就会发生一些列的反应和跟进，直到完成作品。我会给观众留出他们自己的想像余地去理解与评价作品，毕竟我是视觉艺术家，而非作家。
ZEST:Generally, how do you complete your work(from idea to finished) ? Is there any interesting experience to share?
Massimo Gammacurta :Is really random, as far as the making of all my pieces i always learn how to do it myself, in the lolli-POP project i learned how to work with hard ball candy. As far as the concept i can get inspired by pretty much anything , but i mostly react to an idea and then finish it, i let the viewer make his own opinion, i am a visual artist not a writer.
4. ZEST: 你完成这个系列的过程中最有趣的是什么？
Massimo Gammacurta: 最有趣的应该是创作中的不可预见性。很多时候你真的不知道会发生何种视觉意外，创作这个系列的时候，我曾在一个异常潮湿的天气里制作了一个棒棒糖，而且这真的不是一个明智的选择，但结果却出人意料，我得到了全系列最好的一张作品。所以你永远无法拒绝意外带来的惊喜，创作是没有约法三章的，你只需全情投入。
ZEST:What's the most interesting thing when you creating this work?
Massimo Gammacurta :Unpredictability...really sometimes you don't really know what is gonna happen, how something turns out to look. in the case of this series i once did a lollipop on a very humid day and is not really a good idea but it turned out to be one of the best in the book....so u never know, there's not written rules, you just have to work on it.
5. ZEST: 有人说吃什么，像什么，你怎么看这句话 ？
Massimo Gammacurta: 某种程度来说是这样，我热爱食物，也热爱烹饪。我是个挑剔的食客，吃这方面永远是宁缺毋滥。就像我说过的，吃是一个原始需求，我觉得把食物当作工作对象是相当有意思的。所以“吃什么，像什么”这句话对我来说很贴切。
ZEST:Someone said that you are what you eat,what do you think about it?
Massimo Gammacurta :I think to some extend is true, i love food and i love to cook food, i am very picky and i'd rather eat less but great food, like i said already food such a primal need and i find it fascinating to work with so i guess you can say that yes i am what i eat..
6. ZEST: 想像与创新对你来说意味着什么 ？你觉得它们如何影响我们的生活？
Massimo Gammacurta: 它们意味着探索与挑衅观众的反应底线。我创作的动机就来自挑战观众。原创性对作品来说是极为重要的，而尝试新技术和探索新理念是实现原创性必不可少的途径。我既无意被他人无聊到，也不想给他人制造无聊，于是我一直试图在这点上保持本色。
ZEST:what does imagination and innovation mean to you and how does it affect our life in your mind?
Massimo Gammacurta : ‘Edginess and the provocation of reflection in the viewer. I am motivated by challenging my viewer’.Striving to be original is so important, trying new techniques and experiment new ideas is the way to go.i don't wanna be bored or bore anyone so i try to be me all the times.
7. ZEST: 对你来说甚么是好的艺术品 ？
Massimo Gammacurta: 一切使你为之回头的东西。
ZEST:What is good photographic work?
Massimo Gammacurta :anything that makes you turn your head...
8. ZEST: 下一步的打算是？
Massimo Gammacurta: 下一步计划创作一个雕塑系列，同时希望能在亚洲找到棒棒糖系列作品集的代理商，也许这次采访能有帮助⋯⋯
ZEST:What is your next step?
Massimo Gammacurta :Working on a new series of sculptures and trying to get a distributor for my Lolli-POP book in Asia...maybe this interview will help....
Massimo Gammacurta
http://www.gammacurta.com
T.212-5619406
Conceptual still lifephotographer Massimo
Gammacurta was born in Rome, Italy and studied photography at Cine TV Roberto Rossellini's school.Influenced by the Futurist art movement the Graffiti culture and Fellini's and Pasolini movies he shot stills and portraits for a host of publications and advertising such as Details,Forbes , Style Montecarlo ,XXL , Nike, Lexus, Wieden&Kennedy,Surface Magazine, esquire UK.
Awards
2009 Creative Review UK, Photography Annual Selection
2009 Jasmine Awards, best visual concept supporting an article on fragrance, Grazia UK
2009 Hasselblad Master Award, finalist category products
2009 SPD Awards, Merit trade/corporate category
2008 PDN Pix Digital Award, winner 1st place beauty/fashion
2008 American Photography 24 Chosen
2008 Photo Awards, winner of 1st and 2nd place fine art/still life
2008 Creativity Awards, winner 2 silver awards
2008 Luterzers Archive, 200 best advertising photographers
2008 PX3 Prix de la photographie Paris, winner of 2nd place Public Choice Award
2007 Surface Magazine Avant Guardian winner 10th Annual
2007 PX3 Prix de la photographie Paris, winner Public Choice Award
2006 International Color Awards, winner 1st and 2nd place
Exhibitions+Book
2010Art Basel 41, collective exhibition with Visionairs gallery, Basel Switzerland
2010 “Lolli-POP”, personal exhibition at Visionairs Gallery, Paris France
2010 “Lolli-POP” Book, Published by Bis Publication Nederlands
2009 "Sweet Fashion" exhibition, Cannes Film Festival, France
2009 Master of Hasselblad exhibition, Honk Kong, Copenhagen, New York, London
2009 Instant Book show, NYC ISCP Show and publication
2007 Surface exhibition NYC, Los Angeles, San Francisco, Miami
2006 Master of photography international charity exhibition Curitiba, Brasil
Clients List
Alize, Esquire UK, Details Magazine, Forbes Magazine, Gilt Groupe, Golf Digest Index
Grazia UK Magazine, King Magazine, Harper & Collins, Hennessy X/O, Nike
Revolver Magazine, Staple Design, Style Montecarlo Magazine, Surface Magazine
Uptown Magazine, WAD Magazine, Wieden & Kennedy, XXL Magazine
Book Press release
Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. His lollies are edible icons. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print…
Where to get the prints
The prints of the lolli_Pop project are available in limited edition at my gallery Visionairs Gallery in Paris http://www.visionairsgallery.com, the lolli-POP book can be purchase at Bis
Plublishing website at http://www.bispublishers.nl/bookpage.php?id=172
1.ZEST:棒棒糖logo系列的灵感动机是从何而来的？
Massimo Gammacurta: 某天我突然被糖果激发出了灵感，于是决定创作这个棒棒糖logo造型系列。完成整个系列我花了一年的时间，因为它们融化很快，所以我不得不把棒棒糖全部吃掉。这完全是个本能反应，之后我请写手帮我记述文字部分。
ZEST:What inspires your idea of this series?
Massimo Gammacurta :Well I was in the mood for some candy one day and I decided to create this stylish logo shape lollipop. It took me a year to finish this project and since they melted pretty fast I had to eat them all.I just react to an instinct and then I let other write about it.
2. ZEST:说说食品和艺术的关系？
Massimo Gammacurta: 我认为食物于我们来说是一种原始需求，它渗透进入我们的经脉与血液，没有食物我们将无法存活。艺术就是我们自身，它是创新，是我们所期冀的任意形态，艺术于我是一种原始需求，没有它我将无法存活。
ZEST: please talk about the relationship of food and art?
Massimo Gammacurta :I think food is such a primal need, it goes into your veins into your blood and without it we don't survive, art is what we are,is innovation or whatever you want it to be, i wouldn't survive without art...is one of my primal need...
3. ZEST: 一般来说你如何完成你的作品？有哪些有趣体验可以分享的？
Massimo Gammacurta: 这个过程通常是非常随机的，我所有的作品都是边研究边操作，而且完全独立自主，棒棒糖系列让我学会如何把硬糖果当作创作对象。生活里出现的很多物件都能激发我的创作灵感，只要我确定了一个概念，后续就会发生一些列的反应和跟进，直到完成作品。我会给观众留出他们自己的想像余地去理解与评价作品，毕竟我是视觉艺术家，而非作家。
ZEST:Generally, how do you complete your work(from idea to finished) ? Is there any interesting experience to share?
Massimo Gammacurta :Is really random, as far as the making of all my pieces i always learn how to do it myself, in the lolli-POP project i learned how to work with hard ball candy. As far as the concept i can get inspired by pretty much anything , but i mostly react to an idea and then finish it, i let the viewer make his own opinion, i am a visual artist not a writer.
4. ZEST: 你完成这个系列的过程中最有趣的是什么？
Massimo Gammacurta: 最有趣的应该是创作中的不可预见性。很多时候你真的不知道会发生何种视觉意外，创作这个系列的时候，我曾在一个异常潮湿的天气里制作了一个棒棒糖，而且这真的不是一个明智的选择，但结果却出人意料，我得到了全系列最好的一张作品。所以你永远无法拒绝意外带来的惊喜，创作是没有约法三章的，你只需全情投入。
ZEST:What's the most interesting thing when you creating this work?
Massimo Gammacurta :Unpredictability...really sometimes you don't really know what is gonna happen, how something turns out to look. in the case of this series i once did a lollipop on a very humid day and is not really a good idea but it turned out to be one of the best in the book....so u never know, there's not written rules, you just have to work on it.
5. ZEST: 有人说吃什么，像什么，你怎么看这句话 ？
Massimo Gammacurta: 某种程度来说是这样，我热爱食物，也热爱烹饪。我是个挑剔的食客，吃这方面永远是宁缺毋滥。就像我说过的，吃是一个原始需求，我觉得把食物当作工作对象是相当有意思的。所以“吃什么，像什么”这句话对我来说很贴切。
ZEST:Someone said that you are what you eat,what do you think about it?
Massimo Gammacurta :I think to some extend is true, i love food and i love to cook food, i am very picky and i'd rather eat less but great food, like i said already food such a primal need and i find it fascinating to work with so i guess you can say that yes i am what i eat..
6. ZEST: 想像与创新对你来说意味着什么 ？你觉得它们如何影响我们的生活？
Massimo Gammacurta: 它们意味着探索与挑衅观众的反应底线。我创作的动机就来自挑战观众。原创性对作品来说是极为重要的，而尝试新技术和探索新理念是实现原创性必不可少的途径。我既无意被他人无聊到，也不想给他人制造无聊，于是我一直试图在这点上保持本色。
ZEST:what does imagination and innovation mean to you and how does it affect our life in your mind?
Massimo Gammacurta : ‘Edginess and the provocation of reflection in the viewer. I am motivated by challenging my viewer’.Striving to be original is so important, trying new techniques and experiment new ideas is the way to go.i don't wanna be bored or bore anyone so i try to be me all the times.
7. ZEST: 对你来说甚么是好的艺术品 ？
Massimo Gammacurta: 一切使你为之回头的东西。
ZEST:What is good photographic work?
Massimo Gammacurta :anything that makes you turn your head...
8. ZEST: 下一步的打算是？
Massimo Gammacurta: 下一步计划创作一个雕塑系列，同时希望能在亚洲找到棒棒糖系列作品集的代理商，也许这次采访能有帮助⋯⋯
ZEST:What is your next step?
Massimo Gammacurta :Working on a new series of sculptures and trying to get a distributor for my Lolli-POP book in Asia...maybe this interview will help....
Massimo Gammacurta
http://www.gammacurta.com
T.212-5619406
Conceptual still lifephotographer Massimo
Gammacurta was born in Rome, Italy and studied photography at Cine TV Roberto Rossellini's school.Influenced by the Futurist art movement the Graffiti culture and Fellini's and Pasolini movies he shot stills and portraits for a host of publications and advertising such as Details,Forbes , Style Montecarlo ,XXL , Nike, Lexus, Wieden&Kennedy,Surface Magazine, esquire UK.
Awards
2009 Creative Review UK, Photography Annual Selection
2009 Jasmine Awards, best visual concept supporting an article on fragrance, Grazia UK
2009 Hasselblad Master Award, finalist category products
2009 SPD Awards, Merit trade/corporate category
2008 PDN Pix Digital Award, winner 1st place beauty/fashion
2008 American Photography 24 Chosen
2008 Photo Awards, winner of 1st and 2nd place fine art/still life
2008 Creativity Awards, winner 2 silver awards
2008 Luterzers Archive, 200 best advertising photographers
2008 PX3 Prix de la photographie Paris, winner of 2nd place Public Choice Award
2007 Surface Magazine Avant Guardian winner 10th Annual
2007 PX3 Prix de la photographie Paris, winner Public Choice Award
2006 International Color Awards, winner 1st and 2nd place
Exhibitions+Book
2010Art Basel 41, collective exhibition with Visionairs gallery, Basel Switzerland
2010 “Lolli-POP”, personal exhibition at Visionairs Gallery, Paris France
2010 “Lolli-POP” Book, Published by Bis Publication Nederlands
2009 "Sweet Fashion" exhibition, Cannes Film Festival, France
2009 Master of Hasselblad exhibition, Honk Kong, Copenhagen, New York, London
2009 Instant Book show, NYC ISCP Show and publication
2007 Surface exhibition NYC, Los Angeles, San Francisco, Miami
2006 Master of photography international charity exhibition Curitiba, Brasil
Clients List
Alize, Esquire UK, Details Magazine, Forbes Magazine, Gilt Groupe, Golf Digest Index
Grazia UK Magazine, King Magazine, Harper & Collins, Hennessy X/O, Nike
Revolver Magazine, Staple Design, Style Montecarlo Magazine, Surface Magazine
Uptown Magazine, WAD Magazine, Wieden & Kennedy, XXL Magazine
Book Press release
Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. His lollies are edible icons. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print…
Where to get the prints
The prints of the lolli_Pop project are available in limited edition at my gallery Visionairs Gallery in Paris http://www.visionairsgallery.com, the lolli-POP book can be purchase at Bis
Plublishing website at http://www.bispublishers.nl/bookpage.php?id=172