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随着我国对于环保工作的逐步重视,新能源汽车这一产品逐步得到发展。但是消费者对于新能源汽车产品不够了解,导致新能源汽车销量难以得到有效提高。因此,本文通过网络进行新能源汽车市场推广、提高消费者的认知以及提高生产者的专业技术能力等推广策略,提高消费者对新能源汽车的购买欲,进而促进新能源汽车的营销推广发展进程。
With the gradual emphasis on environmental protection in our country, this product of new energy vehicles has been gradually developed. However, consumers do not know enough about new energy vehicle products, which makes it difficult to effectively increase the sales volume of new energy vehicles. Therefore, this article through the network of new energy vehicles market promotion, improve consumer awareness and improve the professional and technical capabilities of producers and other promotional strategies to improve consumer buying desire for new energy vehicles, and thus promote the marketing of new energy vehicles to promote the development process.