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随着开办商务英语专业的院校不断增多,如何开展有效的商务英语教学成了关注的热点。而关于商务英语教学的研究仍处于初步探索阶段。体裁教学法作为商务英语教学的重要方法之一,为不少研究者所提倡,但大多是理论阐述,鲜有案例分析。目前体裁教学法在港澳高校中已被广泛使用,而借鉴成功的教学经验将更有利于教学的展开。基于香港城市大学商务英语课程一学期的观摩以及对授课教师的访谈,描述、剖析教师如何在写作教学中使用体裁教学法,并借鉴成功的教学经验创新高校商务英语写作的教学方法。
With the increasing number of colleges offering business English majors, how to carry out effective business English teaching has become a hot topic. The research on business English teaching is still in the preliminary exploration phase. As one of the most important methods in business English teaching, genre-based pedagogy is advocated by many researchers, but most of them are theoretical expositions with few case studies. At present, genre-based pedagogy has been widely used in universities and colleges in Hong Kong and Macao. Drawing on successful teaching experiences will be more conducive to the teaching. Based on the semester observation of business English course of City University of Hong Kong and interviews with lecturers, this paper describes and analyzes how teachers use genre teaching method in writing teaching and uses the successful teaching experience to innovate the teaching methods of business English writing in colleges and universities.