通过对中国高校学报的历史和现状的考查,我们发现:高校学报作为一种为社会服务的、以社会性为其第一属性的刊物,通俗地说就是它也是一个办给人看的刊物,本来是应该以正确的读者观作为自己的第一追求,以读者的需要、同时也就是社会的需要为转移来确定自己 Through the examination of the history and current situation of Chinese university journals, we find that the Journals of colleges and universities as a social service, social as its first attribute publications, the popular is that it is also a do for people to read publications, Should be the correct view of readers as their first pursuit, the needs of readers, but also that the needs of society as a transfer to determine their own