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高校校报是高校党委和行政的机关报,是展示高校对外形象和塑造学校品牌的重要窗口。目前全国高校校报总数已超过1000余家,约占全国报纸总数的三分之一。可见,高校校报的信息传播面和社会影响力不容小视。报纸虽说是新闻纸,但无论正刊如何发达,新闻如何被重视强化,专副刊的地位和作用也是难以取代的,是体现报纸特色和品位的有效载体。
College newspaper is the organ of university party committee and administration, it is an important window to show the external image of university and shape the school brand. At present, the total number of university newspapers in the country has exceeded 1,000, accounting for about one third of the total number of newspapers in the country. Can be seen that the university newspaper’s information dissemination and social influence can not be overlooked. Although the newspaper is a newsprint, no matter how well it is developed and how it is emphasized, the status and role of the magazine can hardly be replaced. It is an effective carrier of reflecting the features and quality of newspapers.