交叉销售可以有效提升保险集团化经营的资源使用效率,在中国保险集团化经营的过程中交叉销售发挥了越来越重要的作用。要在中国取得交叉销售的成功,还需要进行大量的基础工作,进一步完善实施交叉销售的条件,解决交叉销售过程中出现的新问题,实施客户关系管理,创造实施交叉销售的良好的内外部环境,促进中国保险业集团化经营的效率提升。 Cross-selling can effectively improve the resource utilization efficiency of insurance collectivization and play an increasingly important role in the cross-selling of insurance collectivization in China. To achieve the success of cross-selling in China, a great deal of basic work needs to be done to further improve the conditions for implementing cross-selling, solve emerging problems in the cross-selling process, implement customer relationship management and create a good internal and external environment for cross-selling , To promote the efficiency of collectivized operation in China’s insurance industry.