编者按本期中,我们将聚焦“内容运营”。毫无疑问,“大数据”是当下内容运营绕不开的话题,只是我们要清醒认识到大数据不光是一个数据问题,它还是以受众—用户—消费者为主导的一种创作和生产观念的改变,尤其是对于类型电影可以提供更多的信息。同时,众筹作为一种新的资金募集方式,对电影的内容生产和营销方式都会产生重大的影响和变革,电影业者应积极利用众筹进行市场调研、市场推广以及融资,降低电影项目的运营风险。而电影版权的价值也随着电影的高速发展从作品的著作权演化为资本投入和市场主导结合的电影品牌商业价值。因此,应当从市场角度将电影品牌商业价值纳入到版权交易法律服务的考量之中,才 Editor In this issue, we will focus on “Content Operations ”. There is no doubt that “big data ” is the topic of the current content operations around, but we must clearly recognize that big data is not just a data problem, it is also an audience - user - a consumer-oriented creation and Changes in the concept of production, especially for the type of film can provide more information. At the same time, crowdfunding, as a new means of fundraising, will have a significant impact and change on the content production and marketing of films. Filmmakers should actively use crowdfunding to conduct market research, marketing and financing to reduce the operation of film projects risk. The value of the movie copyright also evolves from the copyright of the works to the commercial value of the movie brand combined with capital investment and market dominance with the rapid development of the movie. Therefore, it should be from the market point of view the commercial value of the movie brand into the legal services of copyright transactions into consideration, only