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人类当代文化领域的生存与发展建立在人类全部既有的文化基础之上,不论多么奇特的现代样态,也不论多么非凡的创新机制,它们的现实存在全部都以各种形式的触须与传统文化连接在一起。本期刊发祝帅《20世纪上半叶中国广告研究综论》,作者通过对广告学学术生成史的梳理,把广告学在西方的发生过程与其在中国的本土化过程联系起来进行考察,意在探明历史发展与学术史之间的本质关系,把广告学研究推向更加深入的学术层次。王非《关于黄宾虹与弘一法师》,通过黄宾虹与弘一法师声气相通之际所流露的人文气息,深入到中国书画的用笔之道。尚辉《当代人文视角中的历史画卷》,着重讨论了国家重大历史题材美术创作工程表现出的人文视角与审美视点的当代性。
The survival and development in the field of human contemporary culture are based on all the existing cultural foundations of mankind. No matter how peculiar modern patterns or extraordinary innovative mechanisms are, their real existence is all based on various forms of tentacles and traditions Culture connected together. In this issue, I wish I wish Zhuanshuai “a comprehensive survey of China’s advertising research in the first half of the 20th century.” By reviewing the history of the academic development of advertising, the author examines the process of advertising in the West and its localization in China. It is intended to prove the essential relationship between historical development and academic history and push the study of advertising science to a more in-depth academic level. Wang Fei’s “About Huang Binhong and Hongyi Master”, through the Huangbin Hong and Hongyi Master when the tone of the human atmosphere revealed, go deep into the Chinese calligraphy and painting of the pen. Shang Hui’s Historical Picture in Contemporary Humanistic Perspective mainly discusses the humanistic perspective and the contemporary nature of aesthetic point of view in the art creation project of major historical themes in China.