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在胶东半岛最东端美丽的滨海城市威海,有一家全国闻名的企业——威海市金猴集团公司。几年来,在市场形势严峻,皮鞋行业不景气的困难环境中,“金猴”人走出了一条辉煌的成功之路。“八五”期间,产值、利税、出口交货值等主要经济指标以年均46％以上的速度递增,1996年完成产值2.2亿元,实现利税2532万元,分别比上年增长106.8％和68.7％,创造了“一年一大步,五年翻三番”的奇迹。探寻他们的成功之路,其奥秘在于集团公司的一项明智而又富有远见的决择——实施名牌战略。
In Weihai, the beautiful coastal city at the eastern tip of the Jiaodong Peninsula, there is a well-known company in China, the Weihai Golden Monkey Group Company. Over the past few years, in the difficult market environment and the difficult environment of the leather shoe industry, the “golden monkey” has come out with a brilliant success. During the “Eighth Five-Year Plan” period, the main economic indicators such as output value, profits and taxes, and export delivery values increased at an average annual rate of over 46%. In 1996, the output value was 220 million yuan, and the profits and taxes were 25.32 million yuan, an increase of 106.8% over the previous year. 68.7% created a miracle of “a big step in a year and three years in five years.” The secret of finding their way to success lies in a wise and visionary decision of the group company—implementing a brand strategy.