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与西方报业集团相比,我国报业集团的产生有其特殊性。因为西方报业集团是在市场机制的作用下自发形成的,而我国报业集团却是在市场和政府的双重作用下诞生的,且政府在其中扮演了十分重要的角色。在此条件下,党和政府在我国报业集团外部治理中发挥着重要的作用,而市场机制却难以奏效。显而易见,我国报业集团外部治理目前仍然是行政干预较多,加上外部治理系统的目标不够明确,从而影响了中国报业集团的长足发展。为此,建立有效的报业治理模式,对我国报业集团的健康发展尤其重要。
Compared with the Western newspaper group, the newspaper group in our country has its own particularity. Because the western press group formed spontaneously under the action of the market mechanism, our newspaper group was born under the double function of the market and the government, and the government played a very important role in it. Under this condition, the party and the government play an important role in the external governance of the newspaper group in our country, but the market mechanism can not work well. Obviously, the external governance of the newspaper group in our country is still the one with more administrative interventions, and the goal of the external governance system is not clear enough, which affects the rapid development of the Chinese newspaper group. For this reason, establishing an effective newspaper management mode is particularly important for the healthy development of China’s press group.