“天宇”水泥,在闽南厦、漳、泉和闽西地区,是一个享有很高知名度和市场占有率的水泥品牌,先后带动了福建省15家水泥企业的持续发展。目前“天宇”牌水泥年产300万吨,年创产值7亿多元、税利4000多万元,产、销量均位居全省同行前列。龙岩天宇水泥有限公司在市场大潮中能够取得今天的成绩,靠的是什么呢?在全省水泥行业内率先成功走出了一条“借鸡下蛋”的品牌经营发展道路。经营思路是舵思路决定出路。2000年,正值水泥行业低迷时期,龙岩市嘉源水泥厂由于自有品牌生产规模、市场份额小的局限,在激烈的市场竞争中陷入了困境。该厂经营者把希望的目光瞄向了产品知名度和 “Tianyu ” Cement is a cement brand enjoying high reputation and market share in Minnan, Zhangzhang and Quanxi areas and has led to the continuous development of 15 cement enterprises in Fujian Province. At present, “Tianyu” brand cement annual output 3000000 tons, an annual output value of more than 700000000 yuan, tax profit 4000 yuan, production and sales are among the highest in the province counterparts. Longyan Tianyu Cement Co., Ltd. in the market tide can get today’s performance, by what is it? In the province’s cement industry took the lead in successfully out of a “chicken with egg” brand management development. Business thinking is the rudder ideas determine the way out. In 2000, at a time of downturn in the cement industry, Longyuan Jiayuan Cement Plant got into a predicament in the fierce market competition due to its own brand production scale and small market share. The plant operators to the eyes of the hope that the product visibility and