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任何国度的设计中,都应体现国度的根,这个根就是自己的文化。我国广告创新设计,应当追求两者的完美统一,深层次地挖掘传统文化资源与图像元素,将其巧妙地吸收并运用到现代设计中去,以体现出中国文化内涵的个性化设计。
In any country’s design, the root of the country should be embodied. This root is its own culture. Innovative design of advertising in our country should pursue the perfect unity between the two and excavate the traditional cultural resources and image elements in a deep level. It will be skillfully absorbed into the modern design and used to reflect the individualized design of Chinese cultural connotation.