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当前高校共青团的动员工作存在互动性不足、吸引力不强、共青团生存空间受限等问题。与传统社会动员模式相比,基于社交媒体的网络动员有动员主体隐蔽性强、动员信息传播速度快、动员参与者之间互动性强等特点。通过在话题拟定阶段启用无核心动员模式,在网上组织阶段善用网络学生意见领袖,在意见反馈阶段启用诉求表达聚合式的再动员模式为核心内容,可改善高校共青团动员工作的现有问题。
At present, the mobilization work of Communist Youth League in colleges and universities has the problems of lack of interaction, weak attraction and limited living space of the Communist Youth League. Compared with the traditional model of social mobilization, social media-based network mobilization has the characteristics of strong concealed mobilization, fast mobilization information dissemination and strong interaction between mobilized participants. The core issues of enabling the youth league mobilization work in colleges and universities can be improved by activating the coreless mobilization mode in the topic drafting stage, making good use of online student opinion leaders in the online organizing stage and enabling the expression and polymerization of the mode of re-mobilization during the feedback stage.