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1前言网球消费是指为满足居民个人生活和健身需要而在网球服务、信息、或物质资料等方面的消耗。“中部崛起”战略指导思想提出之后,郑州市经济增长势头强劲,具备发展网球消费的经济实力;郑州地处中原,气候宜人,具备开展网球运动的地理、气候条件;河南郑州籍网球运动员孙甜甜在28届奥运会中双打夺冠,催生了郑州市网球消费的热潮,这些无疑对郑州市居民参与网球消费具有激励和示范作用。
1 Introduction Tennis consumption refers to the consumption of tennis services, information, or material information in order to meet the residents’ personal life and fitness needs. After the strategic guiding ideology of “Rise of Central China” was put forward, Zhengzhou enjoyed strong economic growth and had the economic strength to develop tennis consumption. Zhengzhou was located in the Central Plains with a pleasant climate and geography and climatic conditions for conducting tennis. Henan Zhengzhou tennis player Sun sweet in the 28th Olympic Games doubles championship, gave birth to the craze of tennis consumption in Zhengzhou City, these are undoubtedly Zhengzhou city residents to participate in tennis consumption has an incentive and exemplary role.