文化生态旅游是一种可持续发展的旅游。其要义是文化旅游资源的生态化开发和文化旅游产品的生态化保护。文章研究了绍兴发展文化生态旅游的必要性,认为发展文化生态旅游是绍兴旅游业的战略选择,分析了绍兴文化生态旅游的资源优势和存在问题,提出了绍兴发展文化生态旅游的基本原则和主要措施。 Cultural Ecotourism is a sustainable tourism. Its essence is the ecological development of cultural tourism resources and the ecological protection of cultural tourism products. This paper studies the necessity of developing cultural ecotourism in Shaoxing and thinks that the development of cultural ecotourism is the strategic choice of tourism in Shaoxing. The paper analyzes the resource advantages and existent problems of cultural ecotourism in Shaoxing, and puts forward the basic principles and main points of developing ecotourism in Shaoxing Measures.