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近年来,随着我国旅游业的迅猛发展,酒店业也得到了快速发展。然而由于酒店业的整体运作效率不高,从而导致整个产业的业绩不理想。文章首先采用DEA交叉效率模型对我国2012年各省市星级酒店的整体效率进行评价,然后对各省市进行旅游区域分类,找出酒店效率与旅游区域资源配置存在的问题与联系,最后通过聚类分析方法,按照投入规模将各省市星级酒店分类,以便效率较低的酒店寻找最佳的改进基准。
In recent years, with the rapid development of China’s tourism industry, the hotel industry has also been rapid development. However, due to the inefficient operation of the hotel industry as a whole, the performance of the entire industry is not satisfactory. Firstly, the article uses the DEA cross efficiency model to evaluate the overall efficiency of star hotels in all provinces and cities in China in 2012, and then classifies tourist areas in different provinces and cities to find out the problems and relations between hotel efficiency and resources allocation in tourism areas. Finally, Analytical methods, in accordance with the scale of investment will be classified star hotels in various provinces and cities, in order to find the best low-efficiency hotel benchmark for improvement.