经济的信息化和网络化结束了20世纪的工业文明,全球化竞争将进入专业营销人员的视野。钢铁工业作为典型的传统产业,在中国和世界经济舞台一直占据了极其重要的战略地位。面对巨大的变化和冲击及“十五”规划的发展机遇,我国钢铁产业该如何生存和发展,又该如何调整营销思路,迎接新世纪的挑战呢?一、中国钢铁企业营销现状 1、钢铁企业营销水平亟待提高。中国已成为世界最大的粗钢生 Economic informatization and networking have ended the industrial civilization of the 20th century and the globalization competition will enter the field of professional marketers. As a typical traditional industry, the steel industry has always occupied an extremely important strategic position in the economic arena of China and the world. In the face of huge changes and impacts, and opportunities for development in the “Tenth Five-Year Plan”, how can the steel industry in our country survive and develop? How can we adjust our marketing ideas to meet the challenges of the new century? I. Marketing Status of China’s Iron and Steel Enterprises 1 , Iron and steel enterprise marketing level needs to be improved urgently. China has become the world’s largest crude steel producer