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我国把文化建设摆在国家发展转型的重要地位,坚持物质文明和精神文明两手抓的战略,促进文化事业和文化产业共同发展。交易费用理论作为新制度经济学的核心工具,揭示了资源配置与产业发展的内在关联,并在文化事业和文化产业的资源配置过程中发挥着重要的作用。优化文化资源配置作为文化建设的战略性发展动力,是增强国家文化软实力,走向中国特色社会主义文化发展的必经途径。因此,本文基于文化资源优化配置的视角,通过运用交易费用理论,论证了交易费用理论在文化建设中的多维度应用价值。以此为基础,本文强调要合理组合政府与市场优势,并根据文化产品属性调整文化资源配置。最后,对提升文化建设中的文化资源优化配置提出了若干建议。
China has placed cultural construction in an important position in the country’s development and transformation, adhered to the strategy of combining material and spiritual civilizations, and promoted the common development of cultural undertakings and cultural industries. Transaction cost theory, as the core tool of new institutional economics, reveals the inherent relationship between resource allocation and industrial development and plays an important role in the allocation of resources to cultural undertakings and cultural industries. Optimizing the allocation of cultural resources as a strategic driving force for cultural construction is a necessary way to enhance the country’s cultural soft power and to the socialist cultural development with Chinese characteristics. Therefore, based on the optimal allocation of cultural resources, this paper demonstrates the multi-dimensional value of transaction cost theory in cultural construction through the use of transaction cost theory. Based on this, this paper emphasizes the reasonable combination of government and market advantages and adjusts the allocation of cultural resources according to the cultural product attributes. Finally, some suggestions are proposed to improve the optimal allocation of cultural resources in cultural construction.