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中国电视工业经历了风起云涌的10多年发展,目前社会拥有量为2.6亿台,其中彩电约为8000万台。据对35个大中城市统计。彩电普及率为87％,北京为102％。从居民消费心理和市场需求来看,彩电屏幕越买越大。 从中国电视机市场销售现状观察,由于城乡居民的购买力水平增长的差异性,黑白电视机、彩色电视机也处于不同的市场发育阶段,居民对黑白、彩电的需求变化也
The Chinese television industry has experienced a surging development for more than 10 years. At present, it has 260 million sets of social possessions, including about 80 million color TV sets. According to statistics on 35 large and medium-sized cities. The TV penetration rate is 87% and Beijing is 102%. From the perspective of consumer psychology and market demand, the color TV screen is getting bigger and bigger. According to the status quo of sales in the Chinese television market, due to the difference in the purchasing power of urban and rural residents, black-and-white TVs and color TVs are at different stages of market development. Residents’ demand for black and white and color TVs is also changing.