文化对消费本身具有一种拉动作用,更是促进消费的一种力量。过去的七年,我们一直致力于将文化人类学应用于消费者洞察和品牌建设上。早期的时候,人们可能认为我们的东西过于学术或者挖掘不够深。但是情况在近两年发生了变化。现在客户看到我们的研究报告后,会感到一种惊喜。可以说,我们已经将文化人类学和商业两者无缝架通。在当下这样一个变化特别快速的时代,传统的代理公司常常会感到自己的研究方法正在逐渐失效,并为此感到慌乱。然而在这个时候,我们却感到自己特别地有力量。 Culture has a stimulating effect on consumption itself, but also a force that promotes consumption. For the past seven years, we have been committed to applying cultural anthropology to consumer insight and brand building. In the early days, people might think that we were too academic or not deep enough to dig. But things have changed in the last two years. Now customers will find a surprise after seeing our research report. It can be said that we have seamlessly linked both cultural anthropology and business. In such a rapidly changing era as the times, traditional agencies often feel their research methods are gradually failing, and for this panic. However, at this time, we feel that we are particularly powerful.