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在确立经营目标和采取经营举措上,当前需要处理好诸如经营规模与经济效益、一业为主与多种经营、资源渠道与销售渠道等一些重要关系,从而防止某些偏颇及由此而带来的不利与损失。经营规模与经济效益经营规模与经济效益,这里狭义地说即销售额与利润。两者都是经营主要指标,不可偏颇。当前要防止和克服的是,只求搞利润而轻销售或只顾上销售而忽视赢利的倾向。有的承包经营,与分配挂勾的就只有利润指标或过分偏重利润指标,导致承包者只把眼睛盯在利润上,甚至不择手段抓利润,
In establishing business objectives and adopting business measures, it is necessary to handle well some important relationships such as scale of operation and economic efficiency, one-industry-oriented and diversified operations, resource channels, and sales channels, so as to prevent certain biases and thereby bring Advantages and losses. Business Scale and Economic Benefits Business scale and economic benefits are narrowly defined as sales and profits. Both are major indicators of business and cannot be biased. What we must prevent and overcome at present is to seek profits only and lightly sell or only consider sales and ignore the tendency to profit. Some contracting operations, with the allocation of hooks only profit indicators or excessively biased profit indicators, leading contractors to focus their eyes on profits, or even unscrupulous profits.