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目的 :分析内部营销和工作满意度对军队护理人员忠诚度的影响。方法 :采用内部营销问卷、组织承诺问卷以及明尼苏达满意度量表,对天津市一家军队医院的844名工作1年及以上的注册护士进行问卷调查。采用结构方程模型分析内部营销和工作满意度对忠诚度的影响。结果 :结构方程模型结构显示,内部营销和护理人员的工作满意度对护理人员的忠诚度有影响;同时,内部营销亦影响护理人员的工作满意度,方程拟合度χ2/df=10.547,近似误差均方根(RMSEA)=0.089。结论 :内部营销和工作满意度对护理人员的忠诚度具有重要的影响。医院管理人员应认识到采用内部营销理论对护理人员进行管理的重要性,提高护理人员的工作满意度,最终提高其忠诚度。
OBJECTIVE: To analyze the impact of internal marketing and job satisfaction on army nurses loyalty. Methods: The internal marketing questionnaire, organizational commitment questionnaire and Minnesota Satisfaction Questionnaire were used to conduct a questionnaire survey on 844 registered nurses who were working for more than one year in a military hospital in Tianjin. Structural equation modeling was used to analyze the impact of internal marketing and job satisfaction on loyalty. Results: The structure of the structural equation model showed that the job satisfaction of internal marketing and nursing staff had an impact on the loyalty of nurses. Meanwhile, the internal marketing also affected the job satisfaction of nursing staff. The fitting degree of the equation χ2 / df = 10.547, Error root mean square (RMSEA) = 0.089. Conclusion: Internal marketing and job satisfaction have a significant impact on nurse loyalty. Hospital managers should recognize the importance of using in-house marketing theory to manage nursing staff, improve their job satisfaction, and ultimately increase their loyalty.