在这个年代,把电子商务单独分类已经不再合理了。当你想到梅西百货(Macy’s)时,你想到的大概会是圣诞老人、感恩节游行,或是在曼哈顿占地220万平方英尺(约合20万平方米)的11层楼的旗舰店。这家店曾被称为世界上最大的商店。但这已不再是这家美国零售商的准确形象。近年来,梅西百货已经变为一个数字混合体,它对GPS信号和网络广告就像对衣 In this era, the separate classification of e-commerce is no longer reasonable. When you think of Macy’s, you probably think of Santa Claus, Thanksgiving Day Parade, or an 11-story flagship store in Manhattan that covers 2.2 million square feet. This store was once called the largest store in the world. But this is no longer the exact image of the U.S. retailer. In recent years, Macy’s has become a digital hybrid that gathers GPS signals and online ads like clothes