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面前的这本《CEO 的五大诱惑》,从内容到包装到定价都与《谁动了我的奶酪》极其相似,具备了畅销书的一切特征:装帧漂亮,成本很低,定价偏高,故事动人,观点明晰。先看包装,一本内文不足120页的书,豪华精装加护封,顿时使此书增加了厚度和分量。再看定价,正文不足5万字,定价却是18元整。一看就明白,此书的理想读者肯定不会是下岗职工。而此书的封面则告诉我,这是一本有关如何正确领导别人的书,主要告诉领导者如何走出“领
In front of the ”five temptations of the CEO,“ from content to packaging to pricing are ”Who Moved My Cheese" is very similar with all the characteristics of best-selling book: beautifully decorated, low cost, high pricing, the story Touching, clear-cut point of view. Look at the packaging, a book less than 120 pages of text, luxury hardcover plus seal, suddenly added to the book thickness and weight. Look at the pricing, the body of less than 50,000 words, the price is 18 yuan whole. At first glance, I understand that the ideal reader for this book will certainly not be a laid-off worker. And the cover of the book tells me that this is a book on how to lead others correctly, telling leaders how to get out