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6月26日,持续3个多月的“中国媒介金牛工程之无底价招标”的悬念在济南被揭开,通过现场摇奖的方式,重庆太极集团最终成为“媒介金牛工程”4000万元“免费广告”的中标者,另有四家企业入围,也各获得400万元的风险投入广告。幕落之后,且听一下入围的广告主的看法- 太极集团销售部长兼总经济师鲜亚: 这次金牛工程对广告界和企业界来讲都是一个很有前瞻性的做法,因为媒介是企业和产品成功进入市场一个必经的平台。这次在平台的运用方式上有一个实质上的突破,金牛工程这次的招投标方式,不仅仅是一种观点上的变革,更是实质上的一种突破。这种形式,能够把企业和媒介能够量好地融合在一块,我觉得这种尝试和探索,应该是给我国大众媒介起到先导作用,这种方式应该是媒介和企业今后合作
On June 26th, the suspense of “China’s Media Bullion Project’s Bidless Price Bidding,” which lasted for more than 3 months, was unveiled in Jinan. Chongqing’s Taiji Group eventually became the “Media Bullfighting Project” through the live lottery. 40 million yuan “free advertising ” the successful bidder, and another four companies short-listed, but also each received 4 million yuan of risk input advertising. After the curtain fell, and listened to the opinion of the short-listed advertisers - Taiji Group Sales Minister and Chief Economist Xian Ya: The Taurus project is a very forward-looking approach for the advertising industry and the business community, because the media is A necessary platform for companies and products to successfully enter the market. This time there is a substantial breakthrough in the way the platform is used. The bidding method of the Taurus Project is not only a change in perspective, but also a breakthrough in substance. In this form, companies and media can be fused together in a good manner. I feel that such attempts and explorations should play a leading role for the mass media in China. This approach should be the future cooperation between the media and enterprises.