论文部分内容阅读
在当今高速发展的信息化社会中,广播电视新闻的传媒作用,越来越受到人们的重视。广播新闻和电视新闻凭借着它们各自的优势和特点,借助电视机、网络等传播媒介改善着我们每一个人的生活,改变了人们的传统观念,日益成为人们日常生活不可或缺的一部分。发展我国广播电视新闻事业,提高行业的竞争力和影响力,为人们提供良好的舆论导向,是不可忽视的重要工作。本文从广播电视新闻的基本理论入手,主要描述了广播电视新闻的特点,分析对比了广播电视新闻事业在当今国内外社会中的影响,指出了我国广播电视新闻事业中存在的突出问题,在此基础上结合国外,特别是美国电视网的商业运作方式,叙述了值得我国借鉴的关于新闻集团的商业运作模式,以期为我国广播新闻事业的健康发展提供借鉴。
In today’s fast-paced information society, the media role of radio and television news has drawn more and more attention. With their respective advantages and characteristics, radio news and television news have improved the lives of each of us through the use of television and the Internet and other media. They have changed people’s traditional beliefs and are increasingly becoming an indispensable part of our daily life. The development of China’s radio and television journalism, to enhance the competitiveness and influence of the industry, to provide people with a good public opinion, is an important work can not be ignored. This article begins with the basic theory of radio and television news, mainly describes the characteristics of radio and television news, analyzes and contrasts the influence of radio and television journalism in today’s society at home and abroad, and points out the prominent problems in radio and television journalism in China On the base of combining with the commercial operation mode of foreign countries, especially the American television network, this article narrates the business operation mode of News Corporation that our country can learn from, in order to provide reference for the healthy development of China’s broadcast news industry.