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出版社:上海财经大学出版社定价:42.00元推荐理由:《苹果:从个人英雄到伟大企业》揭示了能够让史蒂夫·乔布斯和他的公司在击败一系列粗制滥造的产品,灵感爆发创造了一个世人疯狂崇拜的产品中所采取的秘密系统,策略和领导战略。书中揭露了苹果高管称为“秘密武器”的东西,也就是苹果的体系、战术和管理策略。正是因为有这些东西,史蒂夫·乔布斯及其公司才能接二连三地造出Mac、iPod、iPhone和iPad等让人狂热追捧的产品。作者亚当·拉辛斯基是一位报道硅谷新闻的顶尖记者,对苹果的幕后报道——苹果关于设计、品牌和竞争的独特
Press: Shanghai University of Finance and Economics Press Price: 42.00 yuan Recommended reason: “Apple: from personal heroes to great enterprises” revealed to Steve Jobs and his company beat a series of shoddy products, inspired the creation of the outbreak A secret system, tactics and leadership strategy adopted by a product of worldly cult. The book exposes what Apple executives call “secret weapon”, which is Apple’s system, tactics and management strategies. It is because of these things that Steve Jobs and his company are able to create one after another of the fanatical products such as Mac, iPod, iPhone and iPad. Author Adam Rashinsky, a top reporter covering Silicon Valley News, behind Apple’s coverage of Apple’s uniqueness in design, branding and competition