保险是一个以满足客户保险需求为中心的行业,与其把它归类为价格竞争行业,不如说它是服务竞争行业。因此保险公司要为老客户提供贴心有保障的服务,还要不断开发新客户,从而使公司在长期稳定发展的基础上价值达到最大。本文论述我国保险经营中客户关系管理理论实施所存在的问题,并就此提出解决对策。 Insurance is an industry focused on satisfying customer insurance needs rather than classifying it as a price-competitive industry rather than a service-competing industry. Therefore, insurance companies to provide customers with caring and assured service, but also continue to develop new customers, so that companies in the long-term stable development based on the value of the maximum. This article discusses the problems existing in the implementation of the theory of customer relationship management in the insurance management in our country and puts forward the solutions to this problem.