奢侈品算不算刚需?如果不算,为什么它会被疯抢?在给公司新员工做培训时,一位小伙伴问道:“咱们对客户来说属于改善型产品,不是客户的刚需,我们怎么说服客户买单呢?”这个问题很多公司都会碰到,是不是很让人头疼呢?要回答这个问题,关键在于如何理解“刚需”这两个字。请大家思考,以下这些需求算刚需吗?一、出租车;二、智能手机。先来看出租车。对于低收入人群来说,出租车肯定不算刚需,打车的费用高于公交地铁几十倍,因此他们会认为出租车属于改善型需求。但是对于高收入人群 If not, why it will be berserk? In the training of new employees to the company, a companion asked: “We belong to the customer is an improved product, not the customer just need , How do we persuade customers to pay it? ”Many companies will encounter this problem, is not it a headache? To answer this question, the key is how to understand “ just needed ”these two words. Please think about the following needs just count it? First, the taxi; Second, smart phones. First look at the taxi. For low-income people, the taxi is certainly not just need to take a taxi costs tens of times higher than the public transport subway, so they will think the taxi is an improved demand. But for high-income people