个人微信公众号作为自媒体时代的一大文化景观,有着鲜明的时代烙印和浓厚的网络文化特色。“咪蒙”作为其中的佼佼者,近年来各种“爆款”文章频出。本文从社会学角度出发,认为其在内容生产方面具有女权倾向的群体认同感、大众化的角色扮演路径、极端感性的网络表征思维以及反传统、反权威的消解叙事四个社会学特征。随着智能手机终端设备在大众生活中的普及以及微信社交平台的巨大覆盖面,微信公众号作为自媒体 As a major cultural landscape from the media era, the personal WeChat public account has a distinctive mark of the times and a strong network culture. “Mimon ” as one of the best, in recent years, a variety of “explosion models” articles frequently. From the sociological point of view, this paper argues that it has four sociological characteristics: feminist tendency group identity, popular role-playing path, extreme perceptual network representation, anti-traditional and anti-authority digestion narrative. With the popularity of smart phone terminal devices in the public life and the huge coverage of WeChat social platform, WeChat public account as self-media