我们要做的,不是对现有恒通广告工作的改良,也不是对原有恒通广告专业及业务政策的检讨;我们将要一起做的是一件具有挑战性与革命性的工作;我们将要一同建构一个面对二十一世纪的新恒通文化。使恒通成为中国本土卓越的4A公司,为中国产品提供全球性的营销沟通资源。 What we have to do is not an improvement on the existing work of Hengtong advertising nor is it a review of the original Hengtong advertising professional and business policies. What we are going to do together is a challenging and revolutionary one. We will work together to construct A new Hengtong culture in the 21st century. Make Hengtong become China’s 4A outstanding local company and provide global marketing communication resources for Chinese products.