企业要使多元化经营协调统一,只有两种途径——共同的市场和共同的技术。上期文章已经详细阐述了共同市场的多元化经营策略,本文将重点分析共同技术的多元化经营原则。 统一的技术核心 共同的技术可以作为一种基础,使大量相当不同的市场实现统一的多元化。以共同的技术为核心来实现市场的多元化,比起以统一的市场为核心来实现技术的多元化,看起来更为困难。 从心理上讲,管理人员更为尊重和 There are only two ways for a company to harmonize and diversify its operations - a common market and a common technology. The previous article has elaborated on the diversification strategy of the common market. This article will focus on the principle of diversification of common technologies. A common technical core The common technology can serve as a foundation for a broad range of quite different markets to achieve a unified diversity. Market diversification centered on common technology seems more difficult than technology diversification centered on a single market. Psychologically, managers are more respectful