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户外新媒体要创造强迫观看的效果,并精准地出现在目标人群的眼前,怎么做?需要的是广告人犀利的目光。随着经济的不断发展,商战愈演愈烈,商家对品牌效应的认知也进一步加深,不断扩大了广告的市场和前景,可谓广告人之大幸。同时,商家对广告的要求也越来越高,眼光也越来越挑剔,这无形中也是媒体本身的较量。因此而产生了大大小小数量庞大的新媒体,户外新媒体这个板块尤为多彩多姿。
Outdoor new media to create the effect of forced viewing, and accurately appear in front of the target population, how to do? What is needed is the advertiser sharp eyes. With the continuous development of the economy, the business war has intensified and the business cognition of the brand effect has further deepened. As a result, the market and the prospect of advertising have been constantly expanded. It is indeed a great honor for the advertisers. At the same time, businesses are demanding higher and higher advertising, and their views are more and more critical. This is also the media’s own contest. As a result, a large number of large and small number of new media, outdoor new media, this section is particularly colorful.