论文部分内容阅读
北京佳企兴业信息服务中心副总经理杨健:佳能无论在形象还是售后服务上都做得很严谨,在用户和代理商心中保持着良好的声誉,产品质量深得客户信任,市场定位准确。性能价格比上保持优势,因此也使作为代理商的我们销售起来得心应手。而且佳能公司在市场划分、代理层次上制度明确,管道和市场开拓很规范,产品又比较有特点,做市场也比较努力,又有较高的知名度,因此能成为1997年最畅销的打印机品牌。
Yang Jian, deputy general manager of Beijing Jiaqi Xingye Information Service Center: Canon has done a very rigorous job in both image and after-sales service. It maintains a good reputation in the hearts of users and agents, and the quality of products has won the trust of customers and the market positioning is accurate. We maintain our advantages in performance and price ratios, so we also make sales as agents easier. In addition, Canon has a clear system in the market division and agency level, and the pipeline and market development are very standardized. The products have more characteristics, and the market is relatively hard and has a high reputation. Therefore, Canon became the best-selling printer brand in 1997.