编者按在广义的贺岁档期间,共上映影片99部左右,产生票房110亿元左右,呈现出以下几个特点:国产电影上映数量和票房仍占优势;市场集中度有所增加;合拍片数量创近年来新高;类型丰富多样,观众对适合贺岁档上映的喜剧提出了更高的要求;春节档的作用凸显,成为广义贺岁档中票房产出的重要档期。其中,此次贺岁档期间也出现了几个热点问题,如保底发行的风险增加、口碑营销的效果显著、备受争议的评分风波 During the Lunar New Year stall in a broad sense, editors compiled a total of 99 or so films and produced about 11 billion box office receipts, showing the following characteristics: the number of domestically produced films and the box office still dominate; the market concentration has increased; the number of co-productions A record high in recent years; rich and varied types, the audience for the Lunar New Year comedy release comedy put forward higher requirements; the role of the Chinese New Year highlights the document, a broad Lunar New Year file box office output of the important schedule. Among them, the Lunar New Year file during the period there have been several hot issues, such as the end of the issuance of increased risk, word of mouth marketing effect is significant, the controversial rating storm