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一、总编室定位 新时期我国电视事业一方面要直面国内的市场经济进一步深化改革的挑战,另一方面要直面加入WTO后境外媒体的挑战。这两方面的挑战都来势强劲,无法回避。可以说,是国内国际的市场经济形势要求我们电视业实现集团化、多元化;也就是说由以一个电视台作为经营管理单元的单兵作战体制向跨媒体联合作战体制转变;由以国内竞争合作为主向国内国际并举的竞争合作态势转变;由以宣传为主、经营为辅向宣传与经营互动转变。总编室作为具有宏观性、系统性、互动性特征的创作管理归口部门,其定位应该是从总体上整合电视资源,实现电视总的编辑方针,从而达到电视节目生产播出的最优化。
First, the chief editor Room positioning The new era of China’s television industry on the one hand to face the domestic market economy to further deepen the reform challenges, on the other hand to face the challenges of foreign media after joining the WTO. Both of these challenges are strong and unavoidable. It can be said that it is the situation of domestic and international market economy that requires us to realize the grouping and diversification of the television industry. That is to say, the transition from a single combat system of a television station to a cross-media joint operational system should be carried out by a domestic television station. Mainly to domestic and international competition and cooperation at the same time change the situation; by advocacy, business as a subsidiary of publicity and management of interactive changes. As an authoritative management department with macroscopic, systematic and interactive features, the chief editor’s room should be integrated with TV resources as a whole to realize the general editorial policy of television so as to optimize the production and broadcast of television programs.